So the next time you see that button light up, take a moment to appreciate it. Click it with pride. You have beaten the system for another five seconds.
We don't hate the product being advertised. We hate the trap .
You are settled on the couch, snack in hand, ready to watch the season finale of your favorite show. You hit play. The screen dims. The dreaded countdown appears in the corner: Ad 1 of 2 . Your finger hovers over the remote (or the mouse) like a gunslinger at high noon, waiting for that single, magical word to appear: