Locate the Official Extension Look for the one with high ratings (4.5+ stars) and regular updates. Verify the developer—legitimate versions are often built by recognized Amazon Ad Tech partners (e.g., Sellics, Perpetua, Teikametrics).
Authenticate (If Required) Some enterprise versions require an API key or login to a backend service. Enter your credentials once—they’re stored locally and encrypted. aea extension for chrome
Refresh Your Amazon Ads Dashboard Navigate to any campaign, ad group, or keyword page. You’ll immediately see new buttons, columns, and a sidebar control panel. Who Should Use the AEA Extension? | User Type | Primary Benefit | |-----------|----------------| | Amazon PPC Manager | Saves 5–10 hours per week on bid adjustments and report generation. | | E-commerce Agency | Enables bulk cross-account optimization without custom scripts. | | Brand Owner | Provides instant visibility into margin and profitability. | | Data Analyst | Allows rapid export of granular search term data for deep dives. | | Media Buyer | Improves dayparting and budget allocation decisions. | A Day in the Life with AEA (Use Case Walkthrough) Without AEA: You log into Amazon Ads → Click “Campaigns” → Wait for the page to load → Click “Reports” → Create a new report → Request “Search Term” report → Wait 10 minutes → Download CSV → Open Excel → Add formulas for ACOS and RoAS → Filter manually → Adjust bids one by one. Locate the Official Extension Look for the one