Backroom Casting Vk |top| ⭐ Premium Quality

Cost per qualified lead = 2 100 000 ₽ ÷ 1 253 ≈ ₽ 1 677 (≈ US $22). Cost per audition invitation = 2 100 000 ₽ ÷ 312 ≈ ₽ 6 730 (≈ US $88).

Prepared by: – Digital Campaign Analyst Contact: your.email@example.com | +7 (495) 123‑45‑67 End of Report backroom casting vk

Overall, the VK casting campaign delivered , confirming VK as a prime platform for Russian‑language creative recruitment. 2. Campaign Objectives & KPIs | Objective | KPI | Target | Actual | |-----------|-----|--------|--------| | Raise awareness of “Backroom” casting | Impressions | 3 M | 4.2 M | | Drive applications from actors/creatives | Qualified applications | 1 500 | 1 842 | | Build talent pipeline for future seasons | Audition invitations | 250 | 312 | | Maintain budget discipline | Cost per qualified lead | ≤ ₽ 250 | ≈ ₽ 220 | Cost per qualified lead = 2 100 000

| Metric | Result | Interpretation | |--------|--------|----------------| | | 4.2 M unique users | Strong exposure for a niche horror project. | | Engagement Rate | 3.9 % (likes + comments + shares) | Above VK’s average (≈2.3 %) for casting posts. | | Applications Received | 1 842 submissions | High interest; 68 % of applicants met baseline criteria. | | Cost per Qualified Lead | ≈ ₽ 220 (≈ US $2.90) | Very efficient compared with industry benchmarks (≈ ₽ 450). | | Conversion to Auditions | 312 (17 % of qualified leads) | Good funnel performance; room for higher conversion with follow‑up. | | Audience Demographics | 62 % M, 38 % F; 18‑34 yr: 71 % | Core demographic aligns with the series’ target viewers. | | | Applications Received | 1 842 submissions

Prepared — 13 April 2026 1. Executive Summary The “Backroom” casting drive was launched on VKontakte (VK) to recruit talent for the upcoming indie horror‑thriller series “Backroom” (working title). The campaign ran for 21 days (1 – 21 April 2026) and targeted Russian‑speaking creators, actors, and visual‑effects artists.