“You’re not a coder, Malin,” her manager said. “But you understand customers. That’s why you’ll learn the functional side of Dynamics 365 Marketing.”
She created dynamic segments: “Active last 30 days,” “Cart abandoners,” “VIP cookbook buyers.” She learned to use marketing forms, email templates, and event management modules—always asking, What does the marketer actually need?
She opened her first training PDF—not the one people asked about later, but a messy internal guide—and started mapping concepts to real life.
Malin Martnes had never planned to become a functional consultant. She’d studied literature and spent three years managing a small bookstore’s social media. But when the bookstore was acquired by a retail chain using Microsoft Dynamics 365, she was thrown into the deep end.
Six months later, a global retail chain hired her as their lead functional consultant for Dynamics 365 Marketing. On her first day, she was handed a real PDF: “Becoming a Microsoft Dynamics 365 Marketing Functional Consultant – Official Guide.”
“You’re not a coder, Malin,” her manager said. “But you understand customers. That’s why you’ll learn the functional side of Dynamics 365 Marketing.”
She created dynamic segments: “Active last 30 days,” “Cart abandoners,” “VIP cookbook buyers.” She learned to use marketing forms, email templates, and event management modules—always asking, What does the marketer actually need? “You’re not a coder, Malin,” her manager said
She opened her first training PDF—not the one people asked about later, but a messy internal guide—and started mapping concepts to real life. She opened her first training PDF—not the one
Malin Martnes had never planned to become a functional consultant. She’d studied literature and spent three years managing a small bookstore’s social media. But when the bookstore was acquired by a retail chain using Microsoft Dynamics 365, she was thrown into the deep end. But when the bookstore was acquired by a
Six months later, a global retail chain hired her as their lead functional consultant for Dynamics 365 Marketing. On her first day, she was handed a real PDF: “Becoming a Microsoft Dynamics 365 Marketing Functional Consultant – Official Guide.”