Blackberry 850 Introduction Location Munich Germany Upd Today

Here was a device designed for efficiency and getting things done . Yet, it was launched in a city famous for two things: Gemütlichkeit (the deliberate state of relaxation) and Oktoberfest .

RIM knew their device—running on the Mobitex network—needed a sophisticated, dense, tech-hungry audience to beta test the "push email" concept. They chose Munich, the Stadt der Geister (City of Minds), home to Siemens, BMW, and a dense corridor of tech startups. The launch event was famously understated. Unlike the Steve Jobs-style theatrical reveals of later years, the BlackBerry 850’s debut was held in a rented conference room near the Munich Residenz. blackberry 850 introduction location munich germany

The BlackBerry 850 was the antithesis of a beer festival. It was the device that ended the weekend. It was the invention that meant you could never truly "clock out." Here was a device designed for efficiency and

To understand why Munich was chosen, you have to understand Europe’s head start. In the late 1990s, Europe was light-years ahead of North America in wireless technology. GSM (Global System for Mobile Communications) was the standard, while the US was still a patchwork of clunky CDMA and iDEN networks. They chose Munich, the Stadt der Geister (City