First: . Deceive not with glittering titles; let the weary know at a glance if thy words hold water or wind.
Here’s a sample post written in the style of (a fictional persona — think terse, authoritative, slightly archaic, technical yet philosophical). CODEX HAMMER — APHORISM XLII
So says the Codex.
Write not to be heard. Write to be used .
Third: . Paragraph follows paragraph as stones follow stones. Short where force is needed. Long only when the thought coils around itself.