If you feel like your marketing is getting louder but less effective; if you feel like you are shouting into the void of social media; if you feel like your product is great but no one cares...
His central thesis was radical:
In a digital world obsessed with reach (how many people see the ad), Schwartz reminds us that relevance is the only currency. An ad seen by 1 million unaware people is worthless. An ad seen by 1,000 people who are at the exact moment of "Problem Aware" is a fortune. eugene schwartz
AI defaults to the average. It scrapes the internet for what has worked, which means it generates "Stage 1" copy for "Stage 3" problems. If you feel like your marketing is getting