In December 2012, TJX acquired Sierra Trading Post for an undisclosed sum, widely reported to be in the hundreds of millions. Coccari remained at the helm, and under his leadership, Sierra (rebranded as in 2018) expanded from a single warehouse in Cheyenne, Wyoming, to a multi-channel powerhouse with dozens of brick-and-mortar stores across the U.S.
As the former Chairman, President, and CEO of (formerly Sierra Trading Post) and a long-time executive at Mills Fleet Farm , Coccari has built a reputation as a turnaround specialist and a leader who understands the gritty realities of both the playing field and the sales floor. Early Life and Athletic Discipline Gregg Coccari’s professional identity was forged long before he entered a corporate office. A native of New England, Coccari played NCAA Division I hockey for the University of Vermont (UVM) from 1980 to 1984. As a goaltender for the Catamounts, he learned the value of resilience, quick decision-making under pressure, and the importance of being the last line of defense—skills that would later translate directly into corporate crisis management. gregg coccari
In the high-stakes world of specialty retail and brand management, success often hinges on the ability to adapt, endure, and lead with a steady hand. Few executives embody these principles as clearly as Gregg Coccari , a former collegiate hockey player who has spent nearly two decades steering one of the world’s most iconic outdoor equipment retailers. In December 2012, TJX acquired Sierra Trading Post
Coccari graduated from UVM with a degree in Business Administration, immediately bridging his athletic discipline with a career in sales and management. Before his rise to national prominence in the e-commerce space, Coccari spent over a decade at Mills Fleet Farm , a Midwestern chain of big-box retail stores catering to farming, automotive, and outdoor enthusiasts. In the high-stakes world of specialty retail and