His first five were pathetic. He stuttered, apologized for calling, and got four “no’s” and one dial tone. But Cardone’s rule echoed: “Every no gets you closer to a yes. Rejection is just a numbers game.”
He turned off the engine and stared at the run-down strip mall across the street. Cardone’s formula was simple, he thought. Buy large multifamily. Use other people’s money. Control the asset, control the wealth. how to create wealth in real estate grant cardone
His phone buzzed. A new investor, referred by Amir’s dentist cousin. “I’ve got $200,000,” the voice said. “What are you buying next?” His first five were pathetic
Jake refinanced. He pulled out $450,000 tax-free—all his investors got their original capital back plus a bonus distribution. He still controlled the asset. And now he had dry powder. Rejection is just a numbers game
Amir put in $50,000.
Year one was hell. A water heater exploded. Two tenants stopped paying. The property manager ghosted. Jake scrubbed toilets at 11 p.m., painted units on weekends, and learned eviction law from YouTube. He lost six pounds and nearly his marriage.
“Cash flow is safe,” Jake replied. “Stagnation is dangerous.”