Introduction To Marketing Research Ppt Fixed May 2026

– Research showed men hated expensive razors and awkward store trips. → Disrupted Gillette. Interactive question for class: What’s a product you loved that disappeared? Why? (Bad research? No research?) Slide 5: Types of Marketing Research (The Easy Matrix) Visual: A 2x2 grid

– Research revealed their pizza tasted like “cardboard.” → They changed the recipe and admitted it in ads. Sales soared. introduction to marketing research ppt

– What should we do? Example: “Launch a loyalty program instead of a price cut.” Slide 4: Real-Life Examples (Make it relatable) Visual: Three logos or mini case studies – Research showed men hated expensive razors and