Within 90 seconds, his phone buzzed. A text from Jim: “Oh crap. On it. Sorry—got buried in a new concept.”

Marcus logged on. The site was absurdly simple: a single field labeled “What did Jim slip on?” and a button: .

jimslip.com

He typed: “The Patterson pitch deck final approvals. Team stuck until you review. Can you give 10 minutes?”

By 4:30 PM, nothing.

By 4:55 PM, all approvals were in. The pitch the next morning went flawlessly. They won the account.