Natasha Nice Uk, Software Company, New York, Latest -

Then came New York.

Based quietly in the UK, Natasha Nice—the company—has been building workflow automation tools with an almost obsessive focus on user experience. Think Notion-level polish, but for supply chain and logistics analytics. For years, it stayed under the radar, serving a loyal European clientele. natasha nice uk, software company, new york, latest

At first glance, “Natasha Nice UK” sounds like a fashion label or a lifestyle brand. But in the fast-moving world of B2B software, it’s turning into something far more disruptive. Then came New York

Founder (yes, also named Natasha Nice) recently told a private audience in SoHo: “New York doesn’t need another software company. It needs one that actually works.” For years, it stayed under the radar, serving

The latest buzz: a quiet but growing list of NYC-based DTC brands and 3PLs are switching from legacy dashboards to Natasha Nice. The pitch? “We’re a UK company, so we don’t do Silicon Valley bloat. We do tea, efficiency, and a damn good API.”

With a fresh $12M Series A led by a US-based VC and a product that’s winning over skeptical NYC operators, Natasha Nice UK is no longer a quiet European secret. It’s becoming the most interesting software import New York has seen this year.