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The proliferation of online piracy platforms has significantly disrupted regional film industries worldwide. This paper examines “OkJatt,” a notorious pirate website specializing in Punjabi-language movies. Through a case study approach, it explores OkJatt’s operational methods, its appeal to audiences in the Punjabi diaspora, and the consequent economic and creative damage to the Pollywood (Punjabi film) industry. The paper argues that while OkJatt capitalized on gaps in legitimate distribution and regional content accessibility, its piracy model ultimately undermines the long-term sustainability of Punjabi cinema. It concludes by discussing anti-piracy measures, legal interventions, and the need for affordable, accessible legal alternatives.

Mehta, S. (2023). Domain hopping and legal remedies against pirate sites. Indian Journal of Intellectual Property Law , 12, 56–79. okjatt punjabi movies

Grewal, A. (2023). Creative risk aversion in Pollywood: A director’s survey. South Asian Film Quarterly , 9(1), 88–104. The paper argues that while OkJatt capitalized on

Punjab Film Chamber. (2022). Economic contribution of Punjabi cinema: 2015–2022 . Chandigarh: PFC Press. (2023)