These look great in a monthly report to your boss. But they are dangerously disconnected from business value. A 300% spike in traffic is worthless if it comes from a Reddit argument that sends angry users who bounce immediately.
If you aren't fighting about attribution models, you aren't doing real analytics. TutorialsPoint teaches you the technical "how." It does not prepare you for the psychological "what now." web analytics tutorialspoint
The classic model (Last Non-Direct Click) is a lie. It says the last ad someone clicked before buying deserves all the credit. But what about the newsletter they read six days ago? What about the podcast ad they heard? What about the direct type-in of your URL? These look great in a monthly report to your boss