Leo closed the journal. He looked at his own ads: “500ml capacity. LED sensor. BPA-free.” He was selling specs, not relief.
Leo stared at the spreadsheet until the numbers blurred. He had the best product in the world—a smart water bottle that tracked hydration and glowed when you were low. The problem was, no one was buying it. what is wilkins marketing?
Wilkins did something else.
“Your marketing is shouting into a void,” his mentor, Clara, said, sliding a worn leather journal across the table. “Read the Wilkins entry.” Leo closed the journal
Find the pain. Name the enemy. Then, and only then, introduce the weapon. ” his mentor
Leo smiled. “You’re selling water bottles,” he said. “We’re selling the end of the afternoon headache.”